Automation & orchestration
We map the real workflow, cut fragile handoffs, and connect the systems with rules, approvals, and recovery paths that survive edge cases.
- n8n · Make · Zapier
- API & event design
- Internal tools
Available for new partnerships
Software systems for teams that have outgrown patchwork tooling.
We design and engineer the layer underneath ambitious companies — automation programs, Salesforce architecture, custom web platforms, and SaaS products that hold up under real load.
Workflows
Pipelines
Integrations
Reports
Audit log
Throughput
12.4k
↑ 18.2%
P95 latency
142ms
↓ 9.4%
Errors
0.03%
↓ 41%
v3.4.1 · build 8472
Live
Stacks we work in →
What we do
Four practices, one operating system underneath.
We work where the stack is busiest: between the CRM and the website, between ops tools and the product, between customer experience and what the team sees in the back office.
Salesforce & RevOps
CRM that earns its keep — pipeline design, lifecycle automation, lead routing, custom objects, and dashboards your team actually opens.
- Sales · Service · Marketing
- Apex & Flow architecture
- Integrations & sync
Web & SaaS engineering
Brand-forward marketing sites and full SaaS platforms — front-end craft, platform architecture, and the design rigor to feel premium from the first click.
- Next.js · React · TypeScript
- Design systems
- Auth · Billing · Analytics
Integrations & data
The connective tissue that makes the stack act like one system — webhooks, ETL, sync logic, reporting pipelines, and clean permissions.
- Postgres · Snowflake · BigQuery
- Webhooks & queues
- Reverse ETL
AI & agentic systems
LLM-powered workflows that produce reliable output — prompt design, retrieval, evals, guardrails, and the routing layer between models and your tools.
- Embeddings · RAG
- Agents & tool use
- Eval & observability
Software advisory
Clarity for teams deciding what to modernize, automate, or build next. We help prioritize what creates leverage and what should be left alone.
- Stack audits
- Build vs buy
- Roadmap shaping
How we work
One studio. Four moves repeated until your software stops fighting back.
Each engagement compounds — the next launch, the next hire, and the next product line land on something you actually want to build on.
Map the system as it actually runs.
We trace every handoff, integration, and reporting path. Hidden dependencies and ghost work surface in the first week.
# diagnostic
scan stack "./current"
→ 37 integrations found
→ 12 manual handoffs
→ 4 single-points-of-failure
# report.md ✓
Discovery
Audit
Stakeholder map
Design the flow before code is written.
We define the process, integration model, automation logic, and interface shape so build decisions stop being arbitrary.
// architecture.ts
export const flow = {
source: "crm",
router: "rules-engine",
sinks: ["db", "email"],
retries: 3,
};
Architecture
UX flows
Data model
Build with finish, not just function.
We implement in the stack that fits the job — clean code, motion that feels right, copy that earns trust, edge cases handled before users find them.
// shipping
▸ build "production"
▸ tests 238 / 238 ✓
▸ a11y 100 / 100
▸ perf LCP 0.9s
▸ deploy "green"
Engineering
Design
QA
Hand back something maintainable.
You leave the engagement with a system, not just an artifact — owners assigned, runbooks in place, and a roadmap your team can extend on.
# handoff
- runbook.md ✓
- env vars ✓
- on-call rotation ✓
- dashboards ✓
- next-stage roadmap ✓
# shipped & owned
Handoff
Documentation
Continuity
0
Stacks supported
0
Median first ship
0
Delivery discipline
0
Hands-on senior team
Engagement model
Honest about how good software actually gets built.
No mystic process. Clear phases, accountable owners, and short cycles between what we say we'll do and what shows up in production.
01
Diagnose in days, not months.
We start with a focused two-week diagnostic — interviews, system map, data audit, and a written assessment with the three highest-leverage moves you can make.
- Operating & data audit
- Stack map & risk register
- Prioritized recommendations
02
Architect before we build.
Before a single line of code, we agree on the data model, the integration topology, the interface contracts, and the rollout shape.
- Data & permissions model
- Service & integration design
- UX wireframes & copy
03
Build in tight cycles.
Two-week increments, weekly reviews, and a working preview environment from day one. You see what we see — every step.
- Preview deploys
- Async demos
- Test & eval gates
04
Hand off something maintainable.
Production-ready code, runbooks, on-call rotation, dashboards, and a roadmap your team can extend without us in the room.
- Runbooks & SOPs
- Onboarding for your team
- Optional ongoing partnership
Insights
Field notes from systems that work.
Strategy and engineering writing for people making software decisions — not commodity content marketing.
The new architecture of process orchestration.
Why mature automation is a designed system — not a pile of triggers — and how to upgrade.
Where Salesforce automation usually goes wrong.
The most expensive CRM issues start with process design, not admin configuration.
Designing a SaaS launch around systems, not stress.
A calmer way to align product, onboarding, ops, and growth before launch week.
Get in touch
The fastest way to work with us.
Pick the channel you prefer. Quick reply on email, real conversation on a call, or a brief sent right now.